Going into 2019, Famous Men Double Down on Disappointing Us
There were a lot of terrible things that happened in 2018, but one positive that came out of the year was the growing conversation around, and acknowledgement of, sexual harassment in many areas of our culture. In particular, the #metoo movement made a massive impact on the entertainment industry, exposing the lewd acts of many men. Over the holidays, videos of two of these men, Louis CK and Kevin Spacey, spread like wildfire across the Internet. In these videos, both men took very questionable (and undoubtably stupid) routes toward any form of a comeback. In this op-ed, critic Matt Zoller Seitz perfectly deconstructs how these men continue to misstep in their sad attempts to reenter the spotlight. Luckily, I think society is ready to ignore them.
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– Jonathan Godinho, Project Manager at Matte Black
opinion: groundhog day branding
This seems familiar...bold accent colors, gradient pastels, ironic fonts, minimalistic logos. In the past few months, it seems like every ad I'm being fed on Instagram is for a new D2C millennial focused brand with these design blueprints. No matter what they're selling...CBD infused or sparkling water, vegan dog leashes, knitting kits, ceramic tupperware...each of these new-to-market brands have an eerily similar look and feel. In the world of digital marketing where agencies have hardfast analytics for how their branding is being received, has it gridlocked us into regurgitating what's performing well? How do we stand out in the pack and break out from what is breaking the internet?
– Chase Colman, Brand Manager at Matte Black