DREAMS BECOME REALITY:
Since the earliest days of Matte Black, we’ve used the Shape Shift Report to provide a platform for discussion and trend reporting from rising minds in the digital space.
In spite of this, it’s long been our dream to release a complimentary physical publication that we could call wholly our own — one that was a less a platform for others, and more an expression of Matte Black’s own creative impulses and taste.
Something that could be touched, felt, and experienced tangibly.
Something that required participation, beyond the screen.
Something that had a distinctive narrative and through-line.
Today, we’re launching the pre-order for our inaugural edition of Shift — our new, annual print publication.
Inside its pages you’ll find an exploration of dreams and reality and the transitory nature of sleep. There's a little something for everyone throughout — poetry and prose, the dreamiest imagery you ever did see, a meditation, and even a dash of science.
Like the cool side of the pillow, we hope this catches you off guard a little bit. We hope the pages surprise you and take you on some kind of journey through your own subconscious.
With this month’s Analog Issue, you’ll find a small glimpse behind the curtain of Shift. If you dig what you see, and want a new addition for your coffee table, go ahead and hit that pre-order button. We think it’ll pair well with a warm late August day where the real world may feel just a little more dream-like.