Issue No. 44
— June 2018



Digital trend publication
blending a mix of culture,
insights and data.

A trend product by





To me, it seems tech as a whole has come to a place where no one person could truly keep up with all of the advancements being made. Granted, people who get to call themselves futurists or technologists most likely can, but those of us with day jobs may be a bit preoccupied.


The flip side of that is that I don't think it is all that important to know each and everything that is being pushed forward. What I have always encouraged our team in is to have an understanding what the capabilities are. You don't always have to know exactly how everything works and what button moves what pieces, but you do have to know the possibilities. 


The advancement of tech is the advancement of possibilities. When you know what is possible, you are able to dream bigger, brainstorm smarter, and make connections that you otherwise would have missed. Worse - you could accidentally take the long way around on something when there was a lot of time to be saved. 


That is what this issue is - some notes on possibilities. Hopefully you get a chance to expand your mind.



micah heykoop

Contributing Editor

Image by Molly McCall

Image by Molly McCall




Editor's Letter


"The human spirit must prevail over technology." 

—Albert einstein




Dig into the issue by clicking on the titles below.



create for the sake of creating

Want to step away from the pressure to post like-worthy content? What would you create if there was no such fret (conscious or subconscious). Meet VSCO. It's more than just a photo-editing app. Read how they have utilized creative technology to provide space for creators around the world. 


— Gina Jee, Brand Marketing Manager at VSCO






It's 2018 and you're struck with the question - to compete on price, or to compete on story?  If you had to choose between the two, what would your answer be?

In a world where mass production takes over industries, in efforts to keep prices low, the details of what goes into making a product are taken over by automation and robots. As humans, we are intuitively shifting our preferences from utility value to emotional experiences. Read about it's all panning out here


 — David Sherry, Founder of Death to Stock











Molly McCall

This issue is one of our most visually striking and thought-provoking, yet. And it's all thanks to our feature photographer / artisté extraordinare, Molly McCall. Born in Monterey, California, Molly McCall was surrounded by infamous photographers and the West Coast Landscape tradition. Her style is uniquely fantastic and will get your brain turning. Her interview responses are as breathtaking as her work.







Honestly, this header is pretty self explanatory. 

You will be mind boggled by some of the innovations being cooked up around the world today. Read about a few of our favorites (let us know if you back 'em?) here




social media




episode 033 - Are You Ready for Social? with Elena Hansen of SWIM Social

You've claimed the Instagram handle, but when is the right time to go live with the first post? Listen in to our conversation with Elena Hansen, Founder of social media marketing agency SWIM Social, for her five factors that show if your brand is ready (or not) for social media marketing.





"Science and technology revolutionize our lives, but memory, tradition and myth frame our response." 

- Arthur Schlesinger, Historian

Molly_McCall_One Wish.jpg

See what the Shape Shift Report team dug up this month!




Summer Wardrobe on Fleek


As June rolls in so do summer wardrobes. If you are feeling a bit unsure of what your aiming to convey through your clothing this season you are not alone. The folks over at Balenciaga were feeling the same so they came up with the perfect solution, introducing the Double Shirt the most ridiculous thing to hit the internet in a while. The shirt is essentially a long collared shirt sewn to the front of a short sleeve collards shirt. It looks even more absurd than it sounds. The reason the shirt is catching so much attention? It will cost you about $1500 to look this cool.


The preview of the shirt spurred the creation of thousands on memes which set the internet into a frenzy.


All jokes aside the shirt is selling and the women's version is already sold out online ... ridiculous or ridiculously genius?


Read more here.


— Liz Burton, Manager of the Candid Network at Matte Black

Photo courtesy of  Pop Inquirer

Photo courtesy of Pop Inquirer




Wait Time for Delivery: 65 Million Years


In one of the largest brand collaborations we've seen in a minute, Amazon has teamed up with Jurassic World and Jeep for some good ol' fashioned creative disruption. 


You may have seen the giant Amazon package traveling on the back of a tractor trailer to the Grove, flanked by Jeeps wrapped with Jurassic World's branding. Donning a shipping label made out to Jurassic World characters Owen & Claire (Hi, Chris Pratt), fans can interact with this activation in multiple ways. You can scan a code on the shipping label or simply ask Alexa, "Ask Jurassic World what's in the box" (WHAT'S IN THE BOX?!) 


Throwing it back all the way to Jurassic Park, Jeff Goldblum's iconic line "Life finds a way" inspired the activation's hashtag #AmazonFindsAWay. 


Clever girl, indeed.  


Read more here


— Chase Colman, Integrated Marketing Manager at Matte Black

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social media

More Than Just A Selfie Queen



Emily Oberg - a household name to any streetwear aficionado. SSENSE has even taken the liberty to dub her the Martha Stewart of Streetwear in their latest interview with the Sporty & Rich Founder. Along with chatting about the  hustle behind Sporty & Rich, Oberg and Molly Lambert (another internet fave) dive into the business of posting selfies. 


Oberg isn't foreign to the art of the selfie by any means - a big part of her personal brand calls upon her publishing them on the regular. The conversation she and Lambert have about the implications and impact of selfies is one to consider. In talking about the evolution of social media and resonating with younger generations, Oberg mentions, "I'm curious to see where it's all going to go because I don't think it's sustainable."


As with all things social media and marketing, the question of evolution hangs in the air. But, in the meantime, Oberg is going to continue to cook up the aspirational content that gave her this very Martha Stewart title.


Read more here


— Aria Davis, Integrated Marketing Manager at Matte Black

Photo courtesy of  SSense

Photo courtesy of SSense


"This is the whole point of technology.  It creates an appetite for immortality on the one hand.  It threatens universal extinction on the other. Technology is lust removed from nature." 

—Don DeLillo 

Molly_McCall_Velvet_Girl (1).jpg



Chelsea Matthews


Managing Editor
Gaelan Simpson


Contributing Editor
Micah Heykoop


Aria Davis


Creative Director

Nolan Goff




Molly McCall






Molly McCall


Born in Monterey, California, Molly McCall was surrounded by infamous photographers and the West Coast Landscape tradition. She began her creative career designing her own label and selling to Henri Bendel, Fred Segal, and Nordstrom. After nearly two decades in the clothing business, Molly returned to painting and darkroom photography. McCall’s work has been recognized for several awards. She lives in Carmel Valley, California with her husband Gordon and their German short-haired pointers.


Muse: Mother Nature

How I relax:  Long hikes with my dog Emma.

Guilty pleasure: Watching hours of old Western movies.

Favorite flower: Casa Blanca Lily

City or country? New York City

Weird talent: It’s not weird, but I do ride motorcycles…several! It’s not your everyday talent for most artists- let alone women! 

I have two vintage bikes: A 1970 90cc Honda and a 1972 Suzuki 185 T/S. 

I also ride a 2017 Yamaha SR 400. 



David Sherry


After leaving college at Ohio State, David grew a company out of college to $1M+ rev and 500,000+ subscribers called Death to the Stock Photo. This process has given him insight into building communities and working with artists.

David writes about the business of brands and artists in a regular (2x-4x a week) blog called Creative Caffeine. He assists Artists and CEO's building a brand that stands out and connects with their audience.


Best YouTube series: 

Norm Macdonald Live (Sadly was removed!!)... Any rabbit hole that leads you through the deep cuts of artists interviews. 

For example, Brian Eno --> Stewart Brand --> Neil Gaiman.

Drink of choice: 

Coffee during the day

Negroni at night

Summer night plans: 

My favorite would be hanging on the back patio of an Airbnb in Joshua Tree (and a fire). 

Drake or Pusha T? Kendrick Lamar

First concert attended: 

Trans Siberian Orchestra at the Zoo.

Secret spot in LA: Bodega, Santa Monica


Gina Jee


Gina is the Brand Marketing Manager of VSCO. At VSCO, she is dedicated to empowering artists to further themselves in their creative journey. With a passion in branding and visual arts, she collects various printed works and artifacts for inspiration to her own creations.


Daquiri or Pina Colada? Piña Colada.

Go-to dance move: Thizz Face and anything Drake did in Hotline Bling.

Best place on earth: In bed on a Saturday morning.

One meal for the rest of your life:  Ice cream.

Dream vacation:  A week in Japan followed by a week in Hawaii.

Celeb crush? I’m really into Halsey & G-Eazy as a couple.