See what the Shape Shift Report team dug up this month!




if you're happy and you know it, take a selfie

The phenomenon of museums opening as a destination not for the art on the walls, but for the Instagramable installations continue to sprout up around LA. If you’ve visited the Museum of Ice Cream and had to shake sprinkles out of your hair for days, you know what I’m talking about. 


Artists are shifting the perspective of their art from being something you observe to something you're apart of. In today’s world of lives being lived on social platforms and ‘experiences’ being desirable for how Instagram-worthy they are, it’s not a shock that more art is being created that’s goal is to include the viewer. 


The newest museum in this vein is "Happy Place”, which opened its doors last week in DTLA’s Arts District. This Pop-Up experience is rooted in the belief that the world can use a lot more happiness, which it truly could. “Happy People” guide you from room to room to dance in the world’s largest confetti dome and jump off a rainbow into a 'pot of happiness’. One look at its Instagram feed and its immediately clear that each of these rooms and experiences are designed with the perfect selfie in mind. 


As our society continues to shift, and the art and experiences that are appreciated are the ones that are the most shareable, how will art evolve? It seems that the new modern art is that in which the artist has created negative space waiting for you to hop in to capture the perfect shot for your feed.  



— Chase Coleman, Integrated Marketing Manager at Matte Black




Summer two thousand and seventeen. We leaned into it.

"The price of bitcoin keeps rising - it just recently crossed $10,000. I remember the a friend of mine bought one for around $250 in early 2015. The price has fluctuated in the years since, and one year ago was around $750. It has doubled from $5,000 in the past two months. Is this digital currency the next gold - a place to store your wealth outside of banks and governmentally regulated markets? Or is this a bubble that will eventually pop? I’m unsure, but it is a fascinating ride watching the price soar." 


— Jonathan Godino, Project Manager at Matte Black





Many of us are familiar with crowdfunding. I may have spammed you with my own campaigns in the past. As I wrapped my most recent, I began considering why each new project feels like I'm creating a new start up from scratch. Would it not be more beneficial to continue to feed and build a singular brand or creative community, rather than starting over again, with new social handles, email lists, and launches, each time I have a new story to tell? 


The leader of the crowdfunding pack, Kickstarter, has now unveiled it's latest tool for creators, Drip, and it seems to answer this quandary, as the crowd can now support individual creators on an ongoing basis. While not unlike Patreon, Kickstarter seems to get things really right, especially for creatives (I've highlighted their digital editorial The Creative Independent previously).


Now, creators will have to decide what value they can offer their community of supporters on an ongoing basis. It's something I'll be trying to crack myself. Read about it here.


— Nolan Goff, Creative Director