This little sentence, that looks so easy to dismiss, is the most potent concept I know to create long-term success. It’s a living mantra that explains so much, . . . it’s really mind-blowing, actually. The reason why it’s so potent is that every form of success (life, or business) is never an accident. Your success is always the byproduct of your everyday process.
Your process is what you’re doing at this very moment to grow and expand simultaneously in three areas: your vision, your skills, and your business.
And here, the critical mistake most creative entrepreneurs make is to only focus on one aspect only: their business—without simultaneously taking care of their vision and skills.
For many, starting a business looks like this: You have some skills, and a vision of what you can do, and you decide to grow a business around it. You launch yourself into your marketplace and work extremely hard on your business (because you need to get a financial return on your efforts). If your initial skills and your vision are good, things will work—at least, at first.
But as you will find out, business is hard and always full of surprises. In addition, if often takes 5 to 10 years to build a solid business. And the problem is as follows: By the time you hit the “sweet spot” (let’s say the 5-year-mark) and your project has taken off, something is missing. If you have not grown your skills and vision simultaneously—it’s very likely that you might not be as relevant as the newcomers in your industry.
When you study this as much as I do, it’s a constant pattern. This is why you always hear the “pros” in every field rants in unison: “It used to be easier! There are all these new guys coming in and disrupting our field, . . . I don’t know what to do anymore!”
This conundrum is one of the core reasons why most businesses fail. By the time they should be ready for success, they have become outdated. Yikes!
You see, we all know that life is change. Everything changes all the time. But it’s hard for us to actually embody it. Sure, when we’re young, it’s fun to learn new skills as we grow along with our friends. But once we start getting comfortable . . . why bother?
But this sweet, mellow, all-so-human habit of being cozy is . . . not that sweet. It’s more like the black plague, really. It’s scary and bad. When you stop growing, and live in the delusion that you’re still great (without doing the work to keep growing) and it’s over before you know it.
But guess what . . . There’s a way out of this maddening spiral. Ready?
Here’s what I have for you: Clean your wall of every positive affirmation, postcards, old post-its, and who knows what . . . Print (or hand draw) a piece of paper that says: “All You Have Is Your Process”