Matte Black's Best Branded Logos

Best Branded Logos



There are dozens of elements that come together to form a brand's identity - but without a doubt the most important part of the ID is the logo. 


The logo is what sets the tone for the whole brand. It visually starts the communication about what your brand is, what it does, and how seriously it takes itself. It dictates how we should relate to the brand, and at the end of the day, has a main goal of achieving universal recognition. 


There are more considerations now than ever before when it comes to creating a logo. For example, if you want to have a digital presence, then scalability is key. Meaning? Your logo needs to be recognizable both on a giant billboard and as a tiny app icon. That factor has a lot of logos evolving into more streamlined versions of their former selves - removing bulky glyphs and details that are too micro to be seen on an iPhone screen.


Brand identity is all around us, and we're absorbing dozens (if not hundreds) of logos every day. While some are tried and true, and others are just super trendy right now, our team took some time to seek out some of our current favorites -  and give you our two-cents about what sets them apart.

Photo courtesy of  onomie

Photo courtesy of onomie



This clean, minimal logo has modest stylistic details (just look at that e!) that really adds something subtle but striking. Designed by

Photo courtesy of  Houzz

Photo courtesy of Houzz



A digital company that's not yet a decade old, houzz has just revealed its first major logo redesign. They partnered with Paula Scher at Pentagram to help. A simplified, flattened version of it's earlier iteration, we love that the new shape immediately communicates both the first letter of the brand name as well as the function of the brand.

Photo courtesy of  V&A Museum

Photo courtesy of V&A Museum


victoria and albert museum

Still using the original logo designed by Alan Fletcher in 1989 - the V&A Museum in London, England has always been a logo that stands out. The simplicity of the serif font and the placement and scale of the ampersand prove that not all logos need to pursue the sanserif font slim-down trend thats currently dominating design.

Photo courtesy of  Milk

Photo courtesy of Milk


momofuku milk bar

A nod to Momofuku founder, Christina Tosi's famous cereal milk soft serve. Milk's logo is fun, colorful, and in line with all of the baked goods that come from the brand. In a space that becomes increasingly pretentious, Milk keeps things fun, the way dessert was as a kid. The colors are happy and the packaging suits the elementary nature that Christina brings to her desserts - in adult-approved fashion.

Photo courtesy of  Bristol Studio

Photo courtesy of Bristol Studio


bristol studio

Keep an eye our for Bristol Studio over the coming months. This hot new LA-local brand is gonna start popping off. Bristol's use of replacing the letter "I" with a horizontal dash is simple, yet effective. The strength of the name is visually upheld by a visual that's not trying too hard - it just is. This slam dunk branding call makes it easy to streamline any/all branded content moving forward, and is easy to duplicate from a fan's POV. 




oliver peoples

While subtle, Oliver Peoples logo communicates their diverse and distinctive style. Their sheer lack of a discernible logo emphasizes exclusivity, serving as a product detail for those 'in the know.' 

Photo courtesy of  Sonos

Photo courtesy of Sonos



Designed by Bruce Mau Design in 2009 - Sonos has an extremely simple and clean logo. The nature of each letter design allows the logo to be flipped vertically or horizontally and still read exactly the same - ensuring brand recognition no matter the orientation of the ad.

Photo courtesy of  Chobani

Photo courtesy of Chobani



Everyone is taking notice of the recently debuted Chobani rebrand - and for good reason. While this year's trend is to slim back and streamline - Chobani flipped the script and headed for a vintage inspired, chunky flared look with just the right amount of personality.


Yes, we had to finish with this one.